According to Brooke Crothers the Consumer Tech writer for Forbes Magazine there is a new Ford on the horizon. It is set to rival the Tesla Model Y and become the hottest new EV in 2020. Well, maybe 2021 for Australia.
In the article written on January 5th Crothers suggests that the Ford Mustang Mach-E electric crossover is such a hot new item that a single Ford dealer in SunnyVale, California has already racked up 100 reservations for the Mach E, according to a January 2 Detroit Free Press story. He goes on to say that Ford has already sold out the 'First Edition' Mach-E.
That’s a level of enthusiasm usually reserved for Tesla vehicles and underscores the latent demand for an alternative. The rivalry also shows how far the EV market has come in the U.S. — Americans finally have a stylish alternative from a traditional Detroit carmaker to the gadgets-on-wheels from Silicon-Valley-based Tesla.
Ford says it will make about 50,000 of the crossover EVs during the first year of production but we are yet to see how many, if any of these make it to Australia.
Be aware though that the new Mach-E range comes with a hefty price tag. Currently retailing from about $44,000 to over $60,000 US they are not a cheap option. Yet they could save you $1000 in fuel costs as the driving range maxes out at just under 500 kilometres. With charging stations already set up every 400kms around Australia you may never need to pump fuel again.
And the sweet spot for the two EVs, Ford and Testla, shows the cars pretty evenly matched on key metrics though Tesla gets the nod on price.
David Undercoffler, a Forbes Contributor and Editor-in-Chief of Autolist.com, came up with some interesting results in a survey Autolist.com did of about 1,000 people.
“The results were essentially a draw: 51 percent of respondents said they would choose the Mustang Mach-E, 49 percent said they would choose the Model Y,” Undercoffler wrote in a November 22 post.
Those who preferred the Ford cited reasons such as “prefer/trust Ford more” and “Ford’s established dealer and service network” and “concerns about Tesla’s future.”
Those who preferred Tesla cited things like “the Model Y’s expected performance” and “Tesla’s Supercharging network” or “dislike of the Ford brand.”
However the rivalry shakes out in 2020 and 2021, Ford is going right after the Model Y with the Mach-E and isn’t pussyfooting around with anything like the half-baked compliance EVs it sold for years.
"Ford, instead of sticking its toe in the pool, jumped completely into the deep end. Tesla has owned the market...So Ford's going at 'em,” Matt Stanford, general manager at Varsity Ford in Ann Arbor, Michigan told the Detroit Free Press.
While Stanford said he has 70 orders for the Mach-E already we are yet to get to that point in Australia but be assured we will be the first to let you know when we have these ready for pre-order.